ISPO Job Market | SIGG热聘

热爱你的工作么?勇于接受挑战么?

具备专业知识、敬业精神么?


如果对于以上的答案都是YES,你就是我们要找的人!

希格(SIGG),来自瑞士的百年水壶品牌,以户外运动类水壶知名。产品销售覆盖全球主要大洲50多个国家。

销售总监


岗位职责:
1、根据公司整体经营战略,整合区域资源,从渠道、商品、人员和市场推广几个方面进行规划和实施,建立和维持规范的零售体系,不断培养和开发区域内优秀人才,达成总体战略目标和阶段目标,树立品牌形象;
2、负责制定区域市场年度/季度/月度生意规划和达成战略目标;
3、依据公司经营目标和区域市场状况,制定年度目标(渠道开发,生意规模,市场排名,售罄率,折扣率);
4、根据经营目标制定相应的达成计划(目标分解,季度生意构成,节日计划)并确保目标达成;
5、根据生意规划和市场调研基础,合理进行区域内商品规划和商品运营;
6、渠道开发和开店,区域内资源集中,确保品牌在区域内按照规划顺利拓展和成功开店;
7、核心团队建设和培养,做好人才梯队建设和企业文化;
8、品牌形象确保和区域市场推广,维持良好的合作关系;
9、成本控制利润确保(人效,人本,在岗率,商品利用率,渠道费用,差旅费用等)。


任职要求:
1、本科以上学历,专业不限;
2、十年以上服装零售企业同岗从业经验,至少五年以上运营管理经验,有同类知名品牌工作经验者优先;
3、具备店铺整合和组建团队能力,熟悉零售终端运作模式,精通店铺商品组合、货品陈列和促销活动;
4、具有敏锐的市场感知,对鞋服行业的发展和市场有深刻的了解。



电商总监


岗位职责:

1、负责公司电子商务部门的规划搭建与营运;

2、负责选择合适的电子商务平台,进行商业联盟和合作的商务洽谈;

3、负责对公司产品促销及推广方案的策划制订及管理;

4、管理和考核公司电子商务运营团队,完成公司销售目标;

5、负责制定电子商务团队的销售计划及对费用预算进行控制;

6、 负责电子商务部的日常管理工作,带领团队成员完成公司制定的任务;

7、 负责本部门团队组建及培训指导工作。


任职要求:

1、本科及以上学历,市场营销、电子商务等相关专业优先;

2、 8年以上电子商务运营工作经验,5年以上团队管理经理,有品牌动作经验者优先;

3、掌握电子商务运作及网络销售各流程,熟悉各大B2B/B2C/C2C平台;

4、具备较强的市场分析、营销、推广能力和良好的人际沟通、协调能力,分析和解决问题的能力;

5、有较强的事业心,具备良好的语言表达能力和人际沟通技巧。

运动品牌渠道拓展经理


岗位职责:
1、独立拓展线下渠道(户外用品、跑步店、商场运动店)完成销售目标;
2、负责市场信息搜集、整理、分析,提出合理化建议;
3、与客户建立长期稳定业务关系,维护现有客户资源。
4、进行商务谈判,参与销售合同具体条款的制定和合同签订。

任职要求:
1、热爱运动,有良好的运动习惯,
2、大专及以上学历,1年以上户外渠道拓展相关工作经验。
3、有较强的公关能力、应变能力、谈判能力
4、适应出差。

内容经理


岗位描述:
1、根据热点策划、拍摄、制作短视频;
2、视频(画面、声音)录制及后期编辑制作;
3、再包装已有视频内容,使其适合在不同的视频网站传播。
4、负责网站文章的撰写、整合、优化等相关工作;
5、有过硬的拍摄能力和视频剪辑能力,能熟练使Pr或同类视频剪辑软件(会AE的加分)
6、策划、制定社交媒体平台内容推广方案,提升社交媒体内容的转发和阅读率。

任职要求:
1、一定的新闻直觉与文字编辑能力;;
3、能独立完成视频包装、三维片头动画、视频特效处理等;
4、具有优良的审美能力,善于与人沟通,良好的团队合作精神,责任感强(从事过社交媒体内容编辑者优先)。
新媒体运营相关工作经历,熟悉移动互联网运营模式优先;
5、具有一定的话题组织、策划能力,深谙互联网语言和规律,有具体策划执行项目的案例。

资深服装设计师


岗位职责:

1、 整合市场内图案大体风格并分类总结;

2.、按照品牌设计方向定当季图案设计风格和主题,针对每系列的风格绘制图形和AOP;

3、完成每个图形在工艺单上的制作并清晰明确的传达给工厂;

4、开发、筛选和整合市场内服装图形工艺,并合理运用至相关产品上。


任职要求:

1、品牌设计5年或以上相同工作经验,运动行业优先;

2、熟练使用AI、PS等相关设计软件;

3、良好的时尚感,.敏感的艺术气息;

4、优秀的团队协作能力,逻辑能力强;

5、一定的英语沟通能力;

6、热爱运动优先。

Marketing Director


Responsibilities:
1. Own the brand marketing planning & execution;
2. Lead brand positioning, marketing campaigns, and content/communication;
3. Manage working relationships with agencies (Creative, Media and PR);
4. Close cross-functional work with Brand HQ as well as China Commercial, Sales, and Digital teams;
5. Execute key marketing processes & track KPI’s Main Responsibility Areas;
6. Execute & potentially tailor/adapt brand strategy to maximize demand creation in China;
7. Develop and coordinate execution of 360 degree marketing plan and seasonal campaigns;
8. Develop advertising, press release and all promotion materials, including translation and copywriting;
9. Develop and/or contribute to community based marketing, digital marketing, and sports marketing initiatives;
10. Conduct market research as well as consumer insight work;
11. Own & manage the brand annual marketing budget;
12. Liaise and communicate with commercial, sales, retail, and digital teams to ensure the smooth implementation of campaigns;
13. Manage consumer loyalty program.

Requirements:
1. 5+ years of experience in Marketing, preferably with a focus on sports, athletes, and consumers;
2. An understanding of traditional and non-traditional brand marketing strategies;
3. A history of thoughtful execution of innovative ideas;
4. A knowledge of and a knack for identifying a wide variety of sports trends and scenes on a regional and national level; 
5. Management of collaborative projects from ideation through planning and execution;
6. Large budget management
7. An understanding and working knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape
8. A strong ability write, present, and share ideas articulately 
9. A history of coaching, leading, and influencing in order to foster a collaborative and creative environment
10. College degree, major in Marketing, Communications, Journalism, Business or related subjects will be a plus
11. More than 5 years related working experience. Passion for Outdoor sports or general sports will be a plus
12. Marketing track record of achievement and contributing to brand development & growth
13. Solid exposure with PR agencies/production house/media/press

Social Media Manager


Responsibilities:

Responsible for social media marketing efforts for the brand in China. This includes social media strategy implementation, execution and upgradation, management of social media presences on WeChat, Weibo and other potential own channels to drive brand awareness and commercial KPIs 

1. Local content/editorial development and execution based on marketing campaigns and activity plans (both HQ and local)

2. Lead and follow up on content innovation across different social platforms to enhance performance 

3. Idea generation and realization on specific campaign (and activity) based projects 

4. Grow and nurture fan base and interactive rates to drive performance that aligns with strategic KPIs

5. React, respond, and execute quickly to ad-hoc or real time opportunities 

6. Identify and evaluate insights, trends, and opportunities both within and outside of existing channels 

7. Identify threats and opportunities in user generated content, together with the customer service team, for necessary elevation and action

8. Track on qualitative and quantitative data analysis and delivery seasonal reports 

9. Lead on development of fashion influencers/KOLs relationship building and outreach efforts, in conjunction with PR team

10. Manage the relationship with social media retainer agency to ensure good execution of content calendar, insight, performance and review update (lead to actions plan on further improvement)


Requirements:

1. Have strong personal interest in Fashion and social media 

2. At least 4 years of experience in Social media for fashion/retail company (or social agency in service to relevant clients). Previous experience in fashion media editorial department (especially worked on the operation of its social platforms) is also very welcome to apply 

3. Excellent creative, editing and organizational skills.

4. Excellent verbal and written communication skills in local language and English. 

5. Preferred data sensitive and good analytical skills 

6. Proven ability to meet strict deadlines and maintain timelines and calendars.

7. Self motivated; able to work independently and as a team.

8. Ability to work in a fast paced and constantly changing environment.

9. Ability to interpret the company guidelines.

10. Capable of thinking outside the box; creative ideas.

11. Bachelor degree or above

Senior Retail Merchandiser


Responsibilities:

1. Continually manage and optimize online product buying from season to season to drive inventory productivity and sales.

• Identify opportunities/threats and set priorities based on biggest sales impact – identify the specific “what” & purpose

• Manage and review online merchandise presentation to ensure the categorization, imagery, copy, pricing, site placement and promotional tags are accurate and meet brand standards

• Understand categorical seasonality and customer buying trends

• Drive conversion based on what the customers want (full price) and total sales through reasonable assortment and smart discounts & promotions

• Follow-up the final customer offer on site and apply learnings on coming actions

2. Strategic stock management and availability.

• Set best-before dates on garment groups and closely track on the factory deliveries – decide what to activate now or later

• Responsible for stock situation to secure the right assortment in the right time in co-operation with logistics 

• Set closing stock goals based on commercial beliefs, sales performance and stock situation

• Follow-up outcome vs plan and revise strategy if needed. 

3. Commercial planning: Pre-season & In-season.

• Set strategy and sales goals for every single brand (category), work on OTB in smart way based on sales results, commercial belief and previous learnings, support on global big ideas and strategies. 

• Make commercial reviews to identify key learnings to improve customer offer in-season & for coming seasons

• Be close to the market & customer needs - competitor overview & analysis, both e-commerce & store sales

• To communicate closely with the team internally and externally to ensure assortments reflect the brand vision and seasonal story based on branding merchandising

• Ensure pricing on our brand sites is accurate and promotional pricing is coordinated with internal teams.

• Stay on top of e-commerce trends, bring new ideas to the team.

4. Being as ecommerce ambassador reflects what works and what doesn’t work online to reginal and china local merchandising team.


Requirements:

1. Experience: 

• Interested in retail/E-commerce, internship experience in retail/E-commerce is preferred.

2. Skills: 

• Good oral/written English

•Good Computer, network and software skills; 

•Good communication skill

3. Education: Bachelor degree or higher level education, major in Fashion related fields

4. KEY COMPETENCIES

•Passion on fashion industry 

•Strong logic in thinking/planning

•Willing to learn detail oriented Highly responsible;

•Tolerance to stress.

希格团队,期待你的加入!

跃跃欲试了吗?赶快发送简历至:

Jessica.li@sigg.com

有你的加入我们将变得更强!

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