As the premier outdoor sports business platform in the Asia-Pacific region, ISPO SHANGHAI brings together industry professionals and outdoor enthusiasts across a comprehensive range of categories—including Mountaineering & Hiking & Climbing, Camping & Car journey, Water Sports, Cycling & Winter Sports, AI Sports Tech, Running & Training, Urban Sports & Women Sports, Kids Sports, Pet Outdoor, Textile & Technology and Supply Chain.
The platform serves as a professional trade hub for sharing cutting-edge industry insights and facilitating crowdsourced testing of brand innovations, while fostering cross-sector collaboration. Through a showcase format that integrates concepts, scenarios, and products, ISPO SHANGHAI delivers a multifaceted sports lifestyle and presents a dynamic, trend-setting vision of the sporting world.
ISPO SHANGHAI 2026
Date: July 3–5, 2026
Venue: Shanghai New International Expo Center
The Go-To Platform for Asia-Pacific Outdoor Business
ISPO SHANGHAI 2026 is the Asia-Pacific region's premier business platform for the outdoor and sports industry. Built on ISPO's global network and backed by over 20 years of local market expertise in China, the show delivers B2B + B2C trade opportunities and integrated marketing solutions—helping brands expand distribution, increase visibility, and forge cross-sector partnerships. For outdoor enthusiasts, it's an immersive experience and a gateway to new adventures. With a dual focus on industry empowerment and consumer engagement, ISPO SHANGHAI 2026 drives growth across the outdoor sector and accelerates the shift toward active lifestyles.
New Theme: New Outdoor, Shared Asia
Shaping the Future of Outdoor Together
The outdoor market in Asia-Pacific is evolving rapidly. This year's theme reflects a shared vision: connecting global resources, driving innovation, and building a collaborative ecosystem that moves outdoor sports beyond the enthusiast core and into the mainstream.
What to Expect——
ISPO SHANGHAI 2026 Estimated exhibition scale
| Sports Brands | 600+ | | Visitors | 40,000 |
| Exhibition Space | 40,000 sqm |
ISPO SHANGHAI 2026 is structured around two dimensions: sport categories and consumer segments. Whether you specialize in a specific discipline or target emerging audiences, you'll find relevant partners, buyers, and communities here. Scenario-based displays and hands-on experiences create natural touchpoints between brands and the people who matter most—professional buyers, outdoor communities, media, and end consumers.
Sport Categories
Mountaineering & Hiking & Climbing
A growing market driven by lightweight gear and everyday wear. Features specialized apparel, backpacks, and equipment, plus climbing walls and interactive demos—connecting brands with industry professionals, athletes, and core enthusiasts.
Camping & Car Journey
Taps into the booming “camping + road trip” trend. Showcases camping gear, vehicle-mounted equipment, and travel services, creating real-world scenarios to connect with channel partners, road trip communities, and consumers.
Water Sports
Explosive growth in paddling, surfing, diving, and fishing. Full category coverage with a hands-on, experiential focus—blending displays, business networking, and on-water demos.
Cycling
From complete bikes to apparel and smart gear. Features group rides, slow-race competitions, and community events—a dynamic meeting point for brands, retailers, and cycling enthusiasts.
Running & Training
A dedicated trail running gear testing zone. Includes shoe testing, athlete sessions, and industry discussions on race culture, commercialization, and community development—bringing together trail running events, platforms, brands, and influencers.
Textile & Technology
Focuses on high-performance materials and innovation. Connects functional fabrics, material suppliers, and R&D companies with brand R&D teams, manufacturers, and investors through tech showcases and matchmaking.
Supply Chain
A dedicated space for OEMs, ODMs, and service providers. Facilitates supply chain connections, capacity matching, and technical collaboration between brands, buyers, manufacturers, and traders.
Consumer Segments
Women Sports
A dedicated zone for women's outdoor apparel and gear. Features panels and interactive sessions with brands, platforms, and female athletes—supporting the growth of women's participation in outdoor activities.
Kids Sports
Showcases kids' outdoor apparel, footwear, and gear, plus education and travel services. Includes hands-on skill-building activities and sessions with family-focused influencers.
Pet Outdoor
A fast-growing category. Highlights pet outdoor apparel (rain jackets, sun protection, leashes), camping gear, and travel solutions. Connects brands with pet-focused influencers and communities.
Key Features
ISPO Brand New Force Hub
A launch pad for startups and international brands newly entering the Chinese market. Focus areas: innovation, design, sustainability, and sports tech.
Outdoor Living Aesthetics Area
A curated selection of brands that combine technical performance with strong design—showcasing the lifestyle side of outdoor.
ISPO CHOICE-China Market
An annual product selection based on five criteria: innovation, performance, market traction, user experience, and sustainability. A trusted reference for buyers and consumers.The inaugural selection of shortlisted products will be featured in a dedicated exhibition area onsite.
ISPO TEXTRENDS & ECONOVA Sustainable Fashion Award
Two established industry awards—one for functional textile trends, the other for sustainable fashion innovation.
Industry Forums
Panels and presentations on market trends, retail, materials, and design. Featuring industry experts, brand leaders, and trend forecasters.
Network & Connections
ISPO SHANGHAI 2026 brings together a tightly integrated network of brands, buyers, influencers, media, and communities—designed to generate real business outcomes.
Targeted Buyer Outreach
Curated invitations to domestic and international sourcing channels. Features buyer networking zones, preferred sourcing lists, and optimized show routes to maximize matchmaking efficiency.
Influencer & Community Partnership
An accredited influencer network supports product testing, content creation, and on-site activations—delivering pre-show buzz, show-floor visibility, and post-show momentum.
Media Reach
A multi-channel media strategy covering leading retail platforms, industry publications, and mainstream outlets—ensuring broad visibility across trade and consumer audiences.
ISPO Channel Visits
Year-round engagement with channel partners—retailers, venues, clubs, and online platforms—tracking shifts in consumer touchpoints and sharing insights to help brands identify new opportunities.
Why Exhibit?
ISPO SHANGHAI 2026 offers flexible participation options tailored to different business objectives.
Whether you're looking to:
Expand distribution in Asia-Pacific
Launch new products to a qualified audience
Connect with communities and influencers
Raise brand visibility across trade and consumer channels
We'll work with you to build a package that delivers measurable results.
