Tradition and Innovation, Commonality and Diversity: ISPO Shanghai 2023 is in full swing
(June 30 - July 2, 2023, Shanghai) – A hundred years ago, the famous educator Mr. Cai Yuanpei proposed that "to be an integrated person, one should first of all receive physical education. And the most important thing in physical education is doing sports". Today, his vision of sports as an essential part of people’s entire life, with all sorts of factors taking effect at the same time, is becoming reality.
On June 30, 2023, ISPO Shanghai 2023 opened at the Shanghai New International Expo Center. It gathers more than 500 well-known Chinese and international brands in outdoor sports, camping, water sports, urban sports, cycling, rock climbing, RV touring and others, and offered insight into mass sports, travel, tourism, leisure and entertainment. On an exhibition space of 36,000 square meters, ISPO Shanghai 2023 shows the potential of the sports lifestyle industry through the leading brands, innovative products and latest technology.
International brands accounts for 27.4% of the total exhibiting brands, an increase of 1.7 times over last year. These more than 140 international brands at ISPO Shanghai 2023 fully demonstrates the vitality and unlimited potential of China's sports lifestyle market from an international perspective.
With gathered momentum, ISPO Shanghai 2023 lays a solid foundation for the new journey of sports lifestyle industry
After an opening dance that showcased the spirit of mass sports, ISPO Shanghai 2023 officially kicked off under the witness of all important guests.
Sports can be integrated into other lifestyles in many ways, and Internet + sports is among the most prominent ones. ISPO and Douyin has jointly launched a program #Young people are having fun with new outdoor style, which featured athletes, sports enthusiasts, and common people releasing videos on topics such as new ways to outdoor sports, sunscreen outfits, and trendy products. The live streaming show in the exhibition halls also broadcasts the excitement and influence of the exhibition in real time, so that more people can participate in.
The exhibition area of ISPO Shanghai Water Sports segment has doubled this year. The Water Sports area, which features twice as many brands as last year, connects indoor and outdoor spaces, and offers exciting and fun experiences such as the pool paddleboard, indoor surfing, electronic music party, water sports market, and mermaid performance!
City cycling can be both a sport and a part of everyday life. The ISPO Cycling Lifestyle Exhibition Area is a gathering place for cycling brands, selected cycling shops, cycling clubs and KOLs. Participants can try and buy the cycling equipment, accessories, parts, intelligent cycling equipment, cycling wear and other products.
Frisbee, flag football, and land surfing are the favorites of young people. They are easy to learn, great for socialization, fun, trendy and moderately intensive. So they have very high market and commercial values. And all these are clearly reflected in the ISPO Urban Sports area, which consists of both indoor and outdoor spaces.
The 10-meter-wide rock climbing wall, the adjustable electronic walls, and the exhibition of colorful handholds have always been the favorites of the visiting sports enthusiasts. At the show, there are not only professional climbing instructors offering guidance, but also photographers to record the exciting moment when you were on the wall.
"Love Nature, Enjoy Nature" is the slogan of ISPO Shanghai's Sustainable Outdoor exhibition area, which shows that apart from the promotion of mass sports, ISPO is also concerned about the world we live in. At the exhibition, the used advertisement materials are turned into eco-friendly bags, and visitors are encouraged to sort their garbage before putting into the waste bins designated by the organizers. To those brands that took sustainable actions at the show, ISPO will issue certificates to encourage and thank them for creating a more sustainable future.
"Eating, drinking, playing, shopping, and entertaining", all the things that concerns sports are waiting for you at ISPO Shanghai
The newly revised Sports Law of China has stated that a national mass fitness strategy is adopted in China and the development of youth and school sports is prioritized. In answer to it, ISPO Shanghai 2023 has set up a special Children's Sports exhibition area and a Sport Dance Competition. For the little kids who are going to have their summer vacation, a wealth of sports experience are provided. The participating children can experience high-quality sports equipment and products, and have fun in outdoor sports with the help of professional experts from organizations such as Shanghai Mountaineering Outdoor Sports Association. Also, ISPO, with joint support from the China Popular Literature Research Association, Shanghai Dance Sport Association and many other organizations, will organize the Dance Sport Open Games that is going to welcome more than 3,000 sports dance professionals and amateurs.
"Coffee and Alcohol " are part of fun in modern urban life, and ISPO has brought them to the exhibition. In terms of "Coffee", the ISPO Coffee Energy Festival gathers more than a dozen coffee brands with outdoor elements, exploration spirit and positive energy. Through immersive interaction, the collision of coffee culture and improvisational performances will bring a new experience. In terms of "Alcohol", ISPO once again joins hands with NBeer, and invites VIP guests from the PassByBar that carries the youth memories of China's first generation of outdoor people and the "Jack Dimples", a gathering place for Shanghai's craft brewing veterans. With the craft brewing holy places in the north and south China together, ISPO is going to create a new era of joint cooperation between beer and outdoor brands.
To extend the fun even further, ISPO Shanghai 2023 and its "neighbor" Pudong Kerry City, specially has planned a series of "Hi Fun for a Summer" activities, including balance board fun competition, land surfing tutorials, nine-square grid frisbee challenge, etc. Through them, the office workers, residents and tourists around the exhibition hall will have fun in all sorts of sports!
Knowledge empowered analysis of the industrial development
In the face of changes and turning points, professional analysis and discussion is particularly important for an industry. As ISPO develops along with the industry, it can always offer answers or solutions at key time points. The main target of this year's ISPO Shanghai is on three aspects: sports tourism, sports fashion trend, and the overseas expansion of China's sporting goods industry.
The Sports Tourism Destination Conference focuses on the development of sports theme parks and sports tourism destinations, especially their mountain and water resources. The conference can promote integration and exchange in the industry, facilitate the effective matching of resources and demands, and drive the implementation of new business models. Its topics include the analysis and introduction of destination resources by the government, local communities, and universities, the promotion of tourist destination and holiday centers by their managements, and case studies of marketing events by large-scale event organizers and tourism KOLs.
As China's sports brands and enterprises make breakthroughs in "intelligent manufacturing", the international expansion of brands and product distribution have become a hot topic. The ISPO China Sporting Goods Industry Cross-border E-commerce Summit will feature successful experience sharing from cross-border e-commerce platforms, so as to help China's sporting goods industry advance into a broader international market. They will show the opportunities in international markets for the sporting goods industry, and enhance their international and professional know-how in cross-border e-commerce.
There is no doubt that the trend releases are crucial to the development of an industry, especially sports fashion. As an information platform tailored for designers and product managers, the ISPO Sports Fashion Trend Forum is the "flagship" of ISPO’s concurrent forums. ISPO Shanghai 2023 will, as always, focus on the interpretion of new trends in the industry, i.e. the trends in color, textile, sports product design, intelligent wearables and other applications.
When pursuing industrial development, everyone hopes that the journey will be smooth. But in the face of storms, we need to rely on a strong platform of information sharing, diversified innovation display and open communication, so we can maintain a firm belief in a bright future.
ISPO hopes to build a perfect trade platform that promotes the development and reshaping of the sports industry, that creates more opportunities for the industry, influences the mass consumers with its love towards sports, and guides the trend of sports life, so that we can press the "accelerator button" to further promote the growth of the sports industry and the sports consumer market.
About Messe München
Messe München is one of the leading exhibition organizers worldwide with more than 50 of its own trade shows for capital goods, consumer goods and new technologies. Every year, a total of over 50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich, at the ICM – Internationales Congress Center München, the Conference Center Nord and the MOC Veranstaltungscenter München as well as abroad. Together with its subsidiary companies, Messe München organizes trade shows in China, India, Brazil, South Africa and Turkey. With a network of associated companies in Europe, Asia, Africa, and South America, and with around 70 representatives abroad for more than 100 countries, Messe München has a truly global presence.
About ISPO
As a global sports business platform, ISPO acts as a partner to the sports industry. The ISPO family of brands includes the multi-segment trade fairs for sports business professionals in the world, encompassing ISPO Munich, ISPO Beijing, OutDoor by ISPO and ISPO Shanghai, the ISPO.com online news portal together with its own editorial team, and the ISPO Academy, ISPO Collaborators Club, ISPO Brandnew, ISPO Award, ISPO Textrends, and ISPO Job market. By bringing together all of these strands, ISPO is able to offer companies support at every stage of development on the global sports markets all year round —identifying relevant market developments, driving forward innovation, and pooling specialized consumer experts so that guidance on the international markets can be provided.