ISPO SHANGHAI 2025 Opens, Redefining Sports Innovation
As public health awareness continues to rise, every outdoor adventure becomes a heartbeat of the industry.
From July 4-6, ISPO SHANGHAI 2025 opens in grand style at the Shanghai New International Expo Centre. As a key partner of the Shanghai Sports Consumption Festival, ISPO SHANGHAI presents an immersive exhibition space centered around the themes of “Sports Aesthetics System × Future Health Ecosystem.” The event brings together over 600 leading outdoor sports brands from nearly 30 countries and regions, spanning climbing and hiking, camping lifestyle, car travel, water sports, cycling and urban fitness, running and athletic training, sports technology, and new materials. It provides a dynamic platform for product and technology innovation, brand development, and effective communication between distributors and end-users.
This year’s show spotlights five key directions in product innovation—wool technology, sustainable innovation, fluorine-free revolution, lightweight design, and sports fashion—offering a deep dive into innovation and developments across the entire outdoor sports industry chain. International brands from Japan, Italy, Germany, Canada, the UK, and beyond are showcased across national and themed pavilions. Participation in the signature ISPO exhibition zones—such as the Brand New Force Hub and the ISPO Cycling Lifestyle Hub—has grown significantly. In response to the booming trail running trend, the debut of the Trail & Training Embassy, with over 30% international brands, highlights the vibrancy and global potential of China’s sports and outdoor market.
Immersive All-round Sports Experience: Releasing New Consumer Demands
Ride & Drive at ISPO
More than 30 cycling lifestyle brands converge in the ISPO Cycling Lifestyle Hub, debuting in a unique wheel-shaped layout. The Hub integrates “4-wheel + 2-wheel” travel solutions with rich cycling culture, equipment, events, and fresh experiences. The linked Car Journey Area focuses on self-driving lifestyles, covering vehicles, outdoor gear, automotive accessories, and tailored self-driving routes to portray a comprehensive travel ecosystem.
During the exhibition, a Cycling Industry Development Salon will be held, and a cycling-friendly entrance will be introduced to deeply connect brands, channels, communities, and clubs. In collaboration with "More Than Cycling," a large-scale "Cycling Fun ISPO" event will take place with thousands of riders circling Shanghai. The beloved Minions will make an appearance to add adorable cycling fun. Automotive brands and outdoor experts will also present on-site, demonstrating innovative ideas for functional vehicle modifications for self-driving scenarios.
Multi-Terrain Track Challenge: The Training Starts Now
Making its debut, the Trail & Training Embassy features an innovative trail running track. This zone fosters collaboration with leading trail running events, platforms, brands, and opinion leaders both domestically and internationally to explore themes such as running culture, regulations, business models, and services. A PB Training Camp will be launched, covering the complete cycle from scientific preparation to post-race recovery.
The Water Sports Carnival spans categories including surfing, paddleboarding, kayaking, diving equipment, fishing gear, water play and inflatables, waterproof technologies, swimming equipment, and smart water sports gear. The 300-square-meter pool and outdoor surfing simulator create an immersive environment for national club coaches, venue operators, water sports brands and manufacturers, as well as passionate surfers and divers to gather and share expertise.
Outdoor Enlightenment: The ISPO Young Master Development Scheme
As a child-friendly exhibition, ISPO SHANGHAI introduces the 11th Youth Floorball Championship of the Shanghai Children's Sports League, the Parent-child Outdoor Skill Level Challenge, and multiple thematic children’s experience areas. These activities enable families to develop outdoor skills and engage in a variety of sports scenarios together.
Well-known international and emerging children’s outdoor brands such as COLOR KID, CHUCHUNA, SUNNY WHITE Green, Heybetter, MARC&JANIE, and CURVA are showcased, offering more professional product choices for active families.
Professional Trade Engine: Building a New B2B Growth Ecosystem
Emerging Brands Define Future Sports Aesthetics
The Brand New Force Hub highlights nearly 30 standout domestic and international brands that are new to the Chinese market. With a focus on sustainable design, cutting-edge technology, and local aesthetics, the zone helps brands connect with the market, supply chain, and capital, injecting fresh momentum into the industry.
The Outdoor Living Aesthetics Area presents nearly 10 brands that combine functionality with stylish design in a space that integrates leisure lifestyle, outdoor appliances, nature, fishing and hunting, as well as micro fishing.
Sustainable Fashion: Reshaping Outdoor Expression
The China Fashion Color Association and the Sports Fashion Innovation Institute of Beijing Institute of Fashion Technology will jointly release the "2026-2027AW Sustainable Fashion Movement Trends in Asia" and launch the ECO NOVA 2026. These initiatives aim to drive sustainable fashion from niche trends to mainstream standards.
The Sports Fashion Trend Forum serves as an information platform tailored for designers and product managers, offering in-depth insights into trends in color, materials, sports product design, smart wearables, and more—accelerating product innovation and commercial value realization.
The ISPO Urban Sports Zone introduces a color palette model, partnering with over 20 brands and communities with their specific color themes to activate the participants’ dopamine through "Rhythm Group Classes × Eco Lab × Fun Challenges," thus reshaping the outdoor expression with a dual engine of vibrant aesthetics and sustainability.
Innovation-Driven Product Strength
The "ISPO CHINA CHOICE" is a slected product list based on ISPO’s over 20 years of experience in the Asia-Pacific sports industry. Evaluating across five dimensions—innovation, functionality, market performance, user experience, and sustainability—the list highlights 30+ outstanding products, rigorously selected through multiple rounds by industry and experts.
ISPO Textrends 2027 Spring/Summer showcases award-winning textiles and materials for the sports and outdoor sectors, emphasizing trends like cooling, UV protection (UV+), lightweight design, tech innovation, and wellness comfort. These trends provide a foundation for the next generation of product development.
Multi-Dimensional Co-Creation: Building an Open Health Ecosystem
Scientific Wellness: Reimagining Outdoor Living
Clothing & Injury Prevention: SKINS debuts a new anti-injury tech in its gradient compression gear; LONGYM unveils its "Super Protection™ mechanical-formula" air patellar strap.
Nutrition & Endurance: SIS introduces a tart cherry recovery drink; M-ACTION offers customized nutritional plans for trail running.
Rest & Recovery: JD Home Furnishing showcases DuPont deep-sleep inflatable mattresses, turning outdoor rest into a health benchmark.
Travel & Skincare: iLab, SheerMura, and Satisfeet present protective and restorative skincare solutions, creating a closed-loop for sports beauty care.
Health Industry Hub: Scenario-Specific Business Empowerment
ISPO SHANGHAI partners with China Enterprise News/CEN Sports & Health Channel, China-Europe Women's Leadership Alliance, Red Beauty Club, and the Shanghai Floorball Association to co-host the "Vitality Leads the Way, Building the Future Together" 2025 Entrepreneurs Sports & Health Forum. This event focuses on the physical and mental health of entrepreneurs and promotes sustainable business development. Attendees include business leaders and key media.
The forum delves into health management models in key life scenarios such as women’s health cycles and endurance sports such as running and crosscountry, revealing new insights into performance enhancement.
From individual health plans to industry value chain development, ISPO is promoting the comprehensive evolution of the sports and health industry from consumer market to commercial value chains.
Dual-Track Global Resources: Empowering the Future of Sports
Deep Trade Connectivity: Global Precision Matchmaking
The B2B ordering area, international buyer matching sessions, and dedicated visitor tours create a targeted, high-efficiency trade hub that connects individual and group buyers, as well as community exchanges. They close the loop between the supply chain and market channels, creating precise trade opportunities.
Mass Participation: Shaping a National Sports Lifestyle
The first ISPO SHOP integrates influencer communities, sports marketplaces, and online resale channels. Reaching over 40,000 consumers, it spans a full range of needs—from entry-level products under 100 yuan to champion-grade performance systems—helping everyone find their own outdoor solutions.
From immersive cycling experiences to breakthrough footwear tech, from sustainable design revolutions to integrated health science, each innovation at ISPO SHANGHAI 2025 reshapes the boundaries of sports. As the sports businesses precisely meets public enthusiasm, ISPO is using Asia as a launchpad to drive the industry toward a more open, inclusive, and sustainable future.
ISPO believes real change begins with cross-border innovation. When every consumer need is answered and every spark of creativity is ignited, the future of sports will exceed all expectations.